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Will Suzuki Succeed at Reinventing Itself?


Bryan II

BREA, CA – November 19, 2020 – (Motor Sports NewsWire) – Executing a comprehensive plan to build a strong foundation for the future, Suzuki Motor of America, Inc. has announced it will restructure its operations in the United States. This new direction will reorganize the Suzuki Motorcycle/ATV and Marine Divisions into two separate companies set to begin operations on April 1, 2021. This new organization is designed to give both new companies the best opportunity to optimize their success in their respective industries.

Suzuki Motor USA, LLC. will be headquartered in Brea, California, Suzuki’s corporate home in the United States since 1981. Suzuki Marine USA, LLC. will be based in Tampa, Florida in the heart of the marine business in North America. Suzuki first entered the United States in 1963 and was originally based in Santa Ana, California before moving to its landmark, Pagoda-inspired building in Santa Fe Springs, California.

Satoshi Uchida will serve as Chairman and Masami Haga will serve as President of the new motorcycle/ATV company. Masahiro Yamamoto will serve as President of the new marine company. “

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Both the Motorcycle/ATV and Marine Divisions are enjoying solid success in their respective businesses,” said Uchida. “As we proceed in reorganizing into two separate companies, we look forward to the Suzuki brand continuing to thrive in the United States.”

The primary goal of this reorganization is to strengthen each business. Key objectives are to achieve greater efficiencies, speed up decision-making, and position each company for increased sales and growth in the United States.

The location of Suzuki Marine USA, LLC. in Tampa was strategically chosen to expand Suzuki’s business, improve collaboration within the marine industry, and strengthen its relationship with boat builders, dealers, and vendors. The Gulf Coast location also provides convenient access to Suzuki’s new Marine Technical Center opened in Panama City, Florida in June, 2020.

 

Source: Suzuki Motor of America, Inc.
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I'm sure the MotoGP division is ecstatic winning the manufactures over all as well as the the winning rider this season against Ducati, KTM, Yamaha, Honda, Aprillia in the big boy division

Don't think Kawi has a bike in the big boy division and don't follow or watch the other 2.

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3 hours ago, Igomoto said:

So any bets that ktm will start building a yellow ktm next? 🤔

Suzuki is 10x the company of Ktm corporately so not gong to happen.

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I loved the rm 2 strokes. Great power characteristics. 2strokes are making a big comeback. They could definitely sell some bikes if they got back into them.

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1 minute ago, reinigef said:

Just bring back the RMX 250 and the RM's as they were...

The Rmx250 is too old to be brought back. They need to bring back the RM125 and RM250 and sell them with some new plastics like Yamaha does with the YZ125 and YZ250. I'd suggest a $5500 - 6500 MSRP.

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