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What is a GYPA bonus?

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I'm in Canada (in case the acronyms/incentives are different in the USA). I noticed on Yamaha Canada's website there is a "blue is true" promotion. For the 2012 WR450f it states $1500 GYPA bonus. I assume GYPA = Genuine Yamaha Parts and Accessories. 


Is that correct? Do I just get to pick $1500 worth of accessories?? That seems too good to be true. So for those who know, how does it work?


(BTW I'm eyeing up a brand new 2012 WR450f leftover at my local dealer for what I think is a sweet price). 


Link to offer (click Fast Facts for bonuses by model) http://www.yamaha-motor.ca/promos/details.php?id=145

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