Just a interesting topic to discuss, but curious what other's think about Beta's current image and if they continue to be a consistent player and keep building these great bikes, can they ever become more of a mainstream brand in the US market? A couple of my thoughts. As a longtime dirt bike enthusiast who takes the time to research and keep in touch with what's going on in the market, not only here in the US, but worldwide, I have no problem with buying/owning a less recognized brand. I have owned 4 Gasgas and now a Beta. I would not hesitate to own a Sherco or even a TM given the right circumstances. But, I am pretty hardcore in terms of keeping myself informed about the brands and bikes from sources all around the world, not just here in the US. For years, I would buy Euro magazines and read ride reports from Australia. I was perfectly happy with my Gasgas bikes and found they were actually very well suited for the more woods oriented riders. Beta was a easy transition with the bikes built on that same format of user friendly and well laid out for woods, trails type of riding. Many times these bikes are much better suited for riders than, lets say a KTM, which for years have gone away from that format and more oriented to the racing bikes suited for harescramble or GP style of riding. But, most folks aren't as informed about the entire market and simply choose their purchase based on what they see around them, aka, a sea of Orange. The casual enthusiast will simply go by word or mouth or pop into the local dealership and make their decision based on that. Obviously, KTM make great bikes, I've owned 8 of them over the years and really have no complaints. But, a KTM isn't always the right or best choice, and they have had their fair share of poorly designed bikes and missed the mark many times on technology and equipment. I think KTM's huge rise to success was NOT planned at all, but rather, they captured lightning in a bottle. As the internet exploded and Japanese manufacturers simply stopped their focus on enduro type bikes, KTM came out with their updated 2-stroke fleet and decent 4-strokes right around '99 and early 00's. Guys started recognizing that a full blown motocross YZ400 was a terrible woods bike and why not try an orange 2-stroke. KTM saw their window and moved all in with their enduro fleet. So, here we are nearly 20 years later and KTM dominates the market with Beta a solid performer, but still not recognized as mainstream. I saw a post over on the KTM site where a KTM rider was looking for a bike that was really perfectly suited for a Beta 350/390 and I suggested that he might look at Beta. The response was Beta way too heavy and that their brakes, clutch and controls were inferior to KTM? He even said the radiator guards weren't on par with KTM? I thought to myself, what? really? Beta has inferior plastic radiator louvers? Beta uses the same brakes as Yamaha and the same clutch as the KTM. This just shows how those outside the Beta world view Beta. I mean, KTM makes no bike in their entire line-up to compare to the 390. Their dual sport line-up appears to have huge flaws from the factory compared to the Beta's that are ready to go right off the dealer floor. Beta has back to back world enduro championships and has tons of endurocross podiums. But, guys are drawn to the orange flame like a moth to a candle. So, what does Beta need to do, if anything, to get the word out about how great these bikes are? Or is it just going to take more time for Beta to become more mainstream and more recognized in the market? Or, is Beta just going to stay where they are at in the US market and be happy with that?