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Bryan Bosch

2019 Harley Davidson F150 Pick-up: what do you think?

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Does the Harley brand still have enough cache to help Ford drive more sales of the already popular F150 pick-up? Ford moved 70k units from 2000 to 2012, but will that trend continue? What do you think of the truck? The functional ram air hood and intregrated LED bumper light are actually pretty cool bits.

PR Motorsports Newswire

Iconic Harley-Davidson F-150 Pickup Roars Back into Showrooms
190211-Harley-Davidson-Ford-F150-for-BW-

 

Harley-Davidson collaborates with Tuscany Motor Co. for Official 2019 F-150

CHICAGO, IL – February 11, 2019 – (Motor Sports Newswire) – Executives with Harley-Davidson Motor Company (NYSE: HOG) and Tuscany Motor Co., a Fox Factory Holding Corp. (NASDAQ: FOXF) (“FOX”) subsidiary, today introduced the 2019 Harley-Davidson F-150 pickup truck at the Chicago Auto Show. A concept of the Harley-Davidson branded truck was displayed at the Harley-Davidson 115-year Anniversary celebration in Milwaukee. Strong reaction to the truck led to the collaboration for an all-new Harley-Davidson F-150. The public can see this exciting new vehicle, which is displayed in Ford Motor Company’s exhibit, from February 9-18.

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“Motorcycle enthusiasts can once again enjoy dramatic Harley-Davidson design cues in the number one selling vehicle in America, the Ford F-150,” said Brad Richards, Vice President of Styling & Design for Harley-Davidson Motor Company. The strong reaction by the public to the concept truck at our anniversary event encouraged us to move the 2019 Harley-Davidson edition Ford F-150 into production. We look forward to fulfilling the dreams of fans who overwhelmingly asked for this special truck.”

Approximately 70,000 trucks were sold under the highly successful program from 2000 to 2012. Harley-Davidson and Tuscany Motor Co. have collaborated on the build of the all-new custom 2019 Ford F-150 pickup truck. Tuscany is a Ford Motor Company specialty vehicle manufacturer in the personal-use segment.

The 2019 Harley-Davidson F-150 includes over 70 proprietary parts that make the truck stylish, comfortable and unmistakably Harley-Davidson. Styling was inspired by the famous Harley-Davidson Fat Boy® and CVO® models.

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“Harley-Davidson is one of the most iconic brands in the world,” said Jeff Burttschell, Vice President, Tuscany Motor Co. “Working closely with Brad, we created a truck which will allow anyone to drive a world-class vehicle that honors the rich heritage of Harley-Davidson. Built to be recognized from a distance as a Harley-Davidson F-150, we believe it will be an instant classic.”

Harley-Davidson fans will appreciate the motorcycle inspired components and proprietary parts that add to the aggressive look of the truck, which include:

  • Harley-Davidson branded Fat Boy style 22-inch milled aluminum wheels
  • Custom tuned exhaust with Harley-Davidson exclusive solid billet aluminum tips with orange accents
  • Suspension lift exclusively engineered for Harley-Davidson
  • Harley-Davidson exclusive tuned FOX performance shocks
  • Power deploying lighted running boards with powder-coated rock guard trim
  • Full replacement functional ram-air hood
  • Painted custom fender flares
  • Full replacement painted grille assembly with orange accents
  • Painted fender vents with Bar & Shield badging
  • Painted custom front bumper cover with skid plates
  • LED light bar integrated into front bumper cover
  • Harley-Davidson tailgate appliqué
  • Locking ABS tonneau cover with embossed Harley-Davidson bar & shield logo
  • Carpet liner inside truck bed with Harley-Davidson logo
  • Custom leather seat covers with orange diamond pattern embroidery and Harley-Davidson badging
  • Accent color door panels, dash, & steering wheel trim
  • Stainless Steel Harley-Davidson gauges
  • Billet Harley-Davidson racing pedals
  • Harley-Davidson floor mats
  • Harley-Davidson door entry sills
  • Distinctive Harley-Davidson bar and shield badging
  • Official numbered Harley-Davidson center console badge

Under the arrangement, Tuscany will provide the F-150 and manufacture the interior and exterior components with Harley Davidson’s direction. The all-new 2019 Harley-Davidson F-150 is on sale now at select authorized Ford dealerships Worldwide. To reserve a Harley truck today, please visit www.HarleyTruck.com.

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A few of the “upgrades” are cool, but hardly worth the price tag. If I had that kind of money to blow on a vehicle, this one would not be on the list to consider.

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53 minutes ago, woods-rider said:

A few of the “upgrades” are cool, but hardly worth the price tag. If I had that kind of money to blow on a vehicle, this one would not be on the list to consider.

I'm blown away that the cost of trucks in general. They've become the new suburban status symbol IMHO. I was at a new car show in Tampa and the cheapest Ford on display was right at 50 grand. You can't tell me the majority of owners pull out 50 large and hand it over. But, they look nice, ride well and have all the bells/whistles that amaze. I'd rather have less truck and more bikes!

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I remember liking the original HD F150, if only because of the supercharged engine.  I would have never owned one though, strictly because it says "Harley Davidson" on the side.  I'm not going to support a company that paints a 50 year old bike design black or flat grey instead of chrome and then calls it "innovation".  Ford and Harley might as well milk it while they can though, there's just enough boomers at the end of their careers that can afford something like this to make it worthwhile.  As to the younger generations, well, personally I remember how they ruined Buell, which was the only bike they made that I would have owned.

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7 hours ago, Bryan Bosch said:

I'm blown away that the cost of trucks in general. They've become the new suburban status symbol IMHO. I was at a new car show in Tampa and the cheapest Ford on display was right at 50 grand. You can't tell me the majority of owners pull out 50 large and hand it over. But, they look nice, ride well and have all the bells/whistles that amaze. I'd rather have less truck and more bikes!

I'm also blown away. I went to the local gm dealer a few years ago, to pick out a truck for our new sales guy. They had a 16'? At the time, Tahoe ltz. $70k! It's not even an Escalade, Yukon or a truck! Just a Tahoe!

With HD circling the drain..I don't see too many younger guys running out to buy one. Not sure if they would be leasable either.

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I thought Harley's were dead and gone🤷‍♂️

Edited by bkoz

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16 hours ago, 6bt said:

I'm also blown away. I went to the local gm dealer a few years ago, to pick out a truck for our new sales guy. They had a 16'? At the time, Tahoe ltz. $70k! It's not even an Escalade, Yukon or a truck! Just a Tahoe!

With HD circling the drain..I don't see too many younger guys running out to buy one. Not sure if they would be leasable either.

 

LTZ is the highest trim level you can get on the Tahoe.  Look at an LS and it'll probably be $20k+ cheaper.  SUV's are more expensive than trucks to begin with too.

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On 2/11/2019 at 9:51 AM, Bryan Bosch said:

I'm blown away that the cost of trucks in general. They've become the new suburban status symbol IMHO. I was at a new car show in Tampa and the cheapest Ford on display was right at 50 grand. You can't tell me the majority of owners pull out 50 large and hand it over. But, they look nice, ride well and have all the bells/whistles that amaze. I'd rather have less truck and more bikes!

 

The sticker price on an American truck doesn't mean anything.  After rebates and negotiations you should be able to get around 20% off sticker price, so a $50k truck would sell for $40k.  Not that $40k on a truck is cheap, but it's a lot better than $50k.

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MSRP $97,415 -$98,433 http://harleytruck.com and thats unless the local dealer doesn't take on $$$ over that if they are in high demand

na. pass.

but it does look better than the older Harley branded F-150s. And its better looking than the Shelby branded F-150s and Shelby Raptors and the Tonka from the same aftermarket company building these.

I guess if you are a rich guy into Harley, then this is the truck for you. Probably a good sized market.

 

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my wife's f150 XLT supercrew with enough bells and whistles to keep her happy came in at around $35K. Cheaper than a similar optioned tacoma or even their Ranger.  

Edited by soylent_green

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6 hours ago, bassjam said:

 

LTZ is the highest trim level you can get on the Tahoe.  Look at an LS and it'll probably be $20k+ cheaper.  SUV's are more expensive than trucks to begin with too.

I was told its the Premier.

Edited by Piney Woods

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19 hours ago, Piney Woods said:

I was told its the Premier.

 

You are correct, I had to google it because I'd never heard of a Premier trim.  Chevy renamed the LTZ as Premier in 2017 for the Tahoe, so they are essentially the same thing.

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4 hours ago, 6bt said:

It's because so many buy into the notion that the good life includes all these "things' the marketers tell us we need. Couple that with a "I deserve it!" attitude, they'll borrow their way to the "American Dream". Commercials show beautiful, youthful people apparently with bucket loads of money and all the time in the world to enjoy it doing fun & adventurous things. It's all about sewing sowing (corrected by GN @Piney Woods) dissatisfaction with your life and that satisfaction  & contentment can be purchased. Suckers we are...

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Not a fan of the twin turbo eco boost, My wife used our F-150 3.5eco boost as her daily driver and we got rid of it after the second turbo replacement. Each covered under warranty of course. I traded it for an little Audi for her and I got a Ram 2500.  The ram is better in almost every way except it’s a little big and takes a while to warm up.

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Flames, tribal tats, fat chicks, doo rags... not in that order. And not that there’s anything wrong with any one of those things... but mix em all up and you get
A) a bike rally
or
B) that truck

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