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SUZUKI SPLITS THE MOTORCYCLE AND MARINE DIVISIONS INTO SEPARATE COMPANIES

One week after the announcement of the JGRMX Yoshimura Suzuki team closing their doors, Suzuki announces plans to “strengthen” business and “optimize success” by splitting their Motorcycle/ATV and marine divisions into two separate companies. Sure, we think this is great and could be a positive note for the company, but it’s sad to see that Suzuki couldn’t have garnered more support for their factory team, JGRMX. The JGR program folded because they didn’t have sufficient funds to go racing. Everybody knew that the JGR program was desperately needing a title sponsor, but Suzuki helped put the nail in the coffin for the team when they continued to cut their budget.

Suzuki press release: Executing a comprehensive plan to build a strong foundation for the future, Suzuki Motor of America, Inc. has announced it will restructure its operations in the United States. This new direction will reorganize the Suzuki Motorcycle/ATV and Marine Divisions into two separate companies set to begin operations on April 1, 2021. This new organization is designed to give both new companies the best opportunity to optimize their success in their respective industries.

Suzuki Motor USA, LLC. will be headquartered in Brea, California, Suzuki’s corporate home in the United States since 1981. Suzuki Marine USA, LLC. will be based in Tampa, Florida, in the heart of the marine business in North America. Suzuki first entered the United States in 1963 and was originally based in Santa Ana, California before moving to its landmark, Pagoda-inspired building in Santa Fe Springs, California.

Satoshi Uchida will serve as Chairman and Masami Haga will serve as President of the new motorcycle/ATV company. Masahiro Yamamoto will serve as President of the new marine company. “Both the Motorcycle/ATV and Marine Divisions are enjoying solid success in their respective businesses,” said Uchida. “As we proceed in reorganizing into two separate companies, we look forward to the Suzuki brand continuing to thrive in the United States.”

The primary goal of this reorganization is to strengthen each business. Key objectives are to achieve greater efficiencies, speed up decision-making, and position each company for increased sales and growth in the United States.

Edited by indy rider

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2 minutes ago, indy rider said:

SUZUKI SPLITS THE MOTORCYCLE AND MARINE DIVISIONS INTO SEPARATE COMPANIES

One week after the announcement of the JGRMX Yoshimura Suzuki team closing their doors, Suzuki announces plans to “strengthen” business and “optimize success” by splitting their Motorcycle/ATV and marine divisions into two separate companies. Sure, we think this is great and could be a positive note for the company, but it’s sad to see that Suzuki couldn’t have garnered more support for their factory team, JGRMX. The JGR program folded because they didn’t have sufficient funds to go racing. Everybody knew that the JGR program was desperately needing a title sponsor, but Suzuki helped put the nail in the coffin for the team when they continued to cut their budget.

Suzuki press release: Executing a comprehensive plan to build a strong foundation for the future, Suzuki Motor of America, Inc. has announced it will restructure its operations in the United States. This new direction will reorganize the Suzuki Motorcycle/ATV and Marine Divisions into two separate companies set to begin operations on April 1, 2021. This new organization is designed to give both new companies the best opportunity to optimize their success in their respective industries.

Suzuki Motor USA, LLC. will be headquartered in Brea, California, Suzuki’s corporate home in the United States since 1981. Suzuki Marine USA, LLC. will be based in Tampa, Florida, in the heart of the marine business in North America. Suzuki first entered the United States in 1963 and was originally based in Santa Ana, California before moving to its landmark, Pagoda-inspired building in Santa Fe Springs, California.

Satoshi Uchida will serve as Chairman and Masami Haga will serve as President of the new motorcycle/ATV company. Masahiro Yamamoto will serve as President of the new marine company. “Both the Motorcycle/ATV and Marine Divisions are enjoying solid success in their respective businesses,” said Uchida. “As we proceed in reorganizing into two separate companies, we look forward to the Suzuki brand continuing to thrive in the United States.”

The primary goal of this reorganization is to strengthen each business. Key objectives are to achieve greater efficiencies, speed up decision-making, and position each company for increased sales and growth in the United States.

Give en a few years every one will say the bikes amazing. 

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6 minutes ago, 777654321 said:

Give en a few years every one will say the bikes amazing. 

And they'll be willing to.pay for it..

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12 minutes ago, deanevo said:

And they'll be willing to.pay for it..

For the average guy there's nothing wrong with a RMZ. They have been very friendly in the corners. 

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This just makes it easier to look at profit centers individually and then the eventual closing of motorcycles 

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49 minutes ago, mxaniac said:

Yeah but you better have a friendly parts man too!

Not the fastest.but one of the funnest bikes I've ever ridden was an RM125. The bike just felt good. The older RMs felt good as well. Pocket just felt right.

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1 hour ago, DBMX 925 said:

This just makes it easier to look at profit centers individually and then the eventual closing of motorcycles 

I thought I remembered reading that the Zuke marine division was had been doing well.

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Last I read, they were finding that the switch to 4T wasn't working so well with watercraft.  My best guess shooting off the cuff would be bikes are all going 4T while the marine end is focusing on 2T in less developed nations.  Different region, different technology.

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3 hours ago, Da Plumber said:

Does this mean the DRZ400s will get a 6 speed transmission......😵

And 50 more cc

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4 hours ago, Ossidog said:

I want to see the return of the full floater, 

I think that cost them a fair amount of "back pay", and I doubt you will ever see the full floater return. You should read about it on "An Inventors Life" by Don Richardson.970675070_416vqbnlnL._AC_UL200_SR130200_.jpg.53748e361d34816fcf5ce876b7fb0c5b.jpg

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The story of the engineer that was so clever as to copy the simple geometry and action of a 2 shock swing arm suspension. Duplicate it with added pivots and rockers that worked exactly the same?

Edited by highmarker

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2 minutes ago, highmarker said:

The story of the engineer that was so clever as to copy the simple geometry and action of a 2 shock swing arm suspension. Duplicate it with added pivots and rockers that worked exactly the same?

 

In reality, modern bikes copied the Honda Pro-link design of the early 80's...and the 'full floater' died because it was a bit more complex.

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