There was a question posed in the Yamaha forum about new bike prices from dealers and such. There was a comment made about supporting your local dealer as opposed to buying out of state or out of country (Canada). At what price dealer loyalty? Do any of us think the dealer is actually loyal to the customer or do you think they just want our cash? Consider this... Considering that is sometimes a $1000 difference between the sale of an IDENTICAL motorcycle, why would one spend that much money to support a local dealer who is basically giving the customer a raw deal. Here's the logic...As a rule, dealers are reimbursed upon sale by the manufacturer for the freight cost. Set up is a charge that, in essence, is a premium that is the manufacturer's and dealer's responsibility to sell you a product that is not defective. A franchised Big 4 dealer is strictly forbidden to sell a bike to the customer in the crate. The reason for this being that the part of the responsibility of a dealer is to verify that the bike they are selling is complete and defect free, and the only way to verify that is to assemble it themselves. I will agree that the margins on bikes has become smaller over time, however a larger percentage are being financed than ever before. Did you know that the dealer receives an incentive if they finance the bike as opposed to selling it outright for cash? This varies between financial institution, however say your Yamaha is financed on the Yamaha plan, the dealer receives a kickback for this. Also, if one finances throght a dealer's third part financial insitution, they most likely receice some sort of "participation" in the form of percentage points. It works like this...you agree to purchase the bike and to finance it. the salesperson says they can finance you through, say, Transamerica, for 12.99%. The thing that the dealer is not telling you is that the actual rate to the finance company is 9.99% and the difference between that and the 12.99% you are financing the bike at is 3%. So, your $6500 finance for your WR450F just paid the dealer an ADDITIONAL $195.00!! Now, you wear out the tire on your WR and you happen to like the D739 that is on the bike. My local dealer charges $103.95 for that tire and an additional $20.00 to mount it! The SAME TIRE at any number of mail order companies is about $58.00 plus $9-$12 shipping. That is about a 30% difference!! It is the same on chains, sprockets, bars, you name it. Is dealer loyalty worth $1000 extra on you bike and 30% on everything you buy?? Just somethig to consider, next time you are down at your LFYD (Local "Friendly" Yamaha Dealer). I ride Yamahas so I am not picking on Yamaha dealers specifically...it is just an illustration. All of the Big 4 operate in this manner.