I would say a good deal is about $200 over cost with no freight and setup charges. The dealership is in business to make money and he should certainly be allowed to make a few hundred bucks on a bike. I typically will not negotiate too much on a bike if I know the price is around $200-$300 over dealer cost. As long as they do not add freight and setup I am usually cool with paying the salesman his lunch for the month. He does have to make a living. I totally agree but everyone around here seems to have a different "dealer cost". My thoughts are because of their overhead. The last few bikes that I have bought have been from hole-in-the-wall mom and pop dealers. Like I said before, I have been called a outright LIAR when I told some dealers around here a OTD price for them to match.