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Who is GEVI-SpA?

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Does anyone know the real story about proton - MV Augusta/Cagiva/Husky and GEVI-SpA?

And who is GEVI-SpA? From all the info I can gather, they are a company that didn't exist until they purchased MV Augusta.

Are MVs and Cagiva selling well like Husky is?

Did Proton get some technology they wanted and then dumped the company? Or, is there some kind of handshake deal that we'll sell this company back to you once we've cleared the debt?

The recent ownership history of these brands is interesting, but doesn't make sense. Proton spent millions buying a company laden with debt and then turns around and sells it one year later for 1 Euro to a company that no one knows anything about. Something is up. I want to know more.

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They are an investment Banking Firm, or at least that is all I was able to find.

I am sure the original interest was in the engineering that the Motorcycle concern had but with import and export reg's that tightened up on Autos, Proton was put in a position to "stop the bleeding".

The 1 Euro figure was only "ceremonial", in fact Gevi SpA assumed massive Debt.

Do a search on the keyword here for more info.

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The 1 Euro figure was only "ceremonial", in fact Gevi SpA assumed massive Debt.

I'm well aware of that.

And I read the threads many months ago before I bought my Husky. No, I'm not concerned at all about the future of Husky. I'm wondering if anyone knows any more now that 8 mos have passed.

Proton didn't put the company up for bid. They just sold it and seemingly rather quietly. MV has been in bankrutpcy protection for years - you can't just sell a company that is in bankrupty protection to just anyone. It has to be someone with relevant experience. Courts and debtors have to approve it. Investment bankers? hum. I'd like to know more.

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Not Sure who GEVI Spa is but the company MV Agusta is no longer under bankruptcy protection that was removed in August 2004 after Proton had been in charge for 12months.A deal was struck to pay off the debt with a long term loans payed over 7 years.This was thrashed out in Italian courts.

The reason Proton pulled out was that they are in trouble in the Auto market & the CEO who arranged the Agusta deal was ousted.A change of management meant the a change of direction Proton wanted to offload any Non Core assets & as MV Agusta has debts etc.However reading between the lines I have heared that GEVI are some rich banking friends of Claudio Castiglioni the man still in charge of the company.He set up Cagiva bought Ducati, Husqvarna etc.However for their 1 Euro they basically got 35 million Euro which Proton had invested into the company to get it up & running again.You can see the Castiglioni & GEVI saw what was happening at Proton & manouvered a quick get out for Proton. Proton were under big pressure as they were making a losses as a car maker & with Agusta unlikely to make any decent profit for a few years.Basically for GEVI had a nice sweetner of 10's millions of Euros.If that investment money stayed in the company then the debt should be improved vastly by now.

However for me I think the MV Agusta company needs fresh new management & marketing people.More marketing money & fresh ideas need to be made in forging the company forward.Like the complete change which happened to KTM when they went bust in 1991-92.The new Husky bikes has seen great investment & they have a fantastic product but they need to constantly push & develop new product variations accessiories etc Like KTM has a huge practical accessory catalogue.

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MV Agusta is no longer under bankruptcy protection that was removed in August 2004 after Proton had been in charge for 12months

Ah, that explains some. Thank you for the good reply (I guessed it would come from someone in Europe)

reading between the lines I have heared that GEVI are some rich banking friends of Claudio Castiglioni the man still in charge of the company.

That would explain why they are making awesome freak'n products. I figured someone who really knew bikes had to be near the top.

for their 1 Euro they basically got 35 million Euro which Proton had invested into the company to get it up & running again.Basically for GEVI had a nice sweetner of 10's millions of Euros.

YES. This is what I want to know the fine details about. Someone write a book or something! I understand the CEO change at Proton and I understand that it is sometimes more valuable to have an asset off of your books. But from what I've read, even with the debt, MV was still worth 10s of millions.

think the MV Agusta company needs fresh new management & marketing people.More marketing money & fresh ideas need to be made in forging the company forward.Like the complete change which happened to KTM when they went bust in 1991-92.The new Husky bikes has seen great investment & they have a fantastic product but they need to constantly push & develop new product variations accessiories etc Like KTM has a huge practical accessory catalogue.

I agree with you partially. Husky could really use a fresh marketing team. But the management in place are the ones that some how got the company back and with a big bundle of cash. The same team are responsible for the bikes today and I believe they can't be beat. Fresh marketing would be nice, but keep the leadership.

Thankyou for the informative response. (I'd still like to know more of the details of ownership going from Proton back to Italy... if anyone knows anything else)

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Here is an article about the Proton Holdings (Malaysian car maker) sell of MV Augusta to GEVI SpA (Italian financial investor). The "GEVI" company sounds like it was created for this transaction and also owns Cagiva and Husqvarna. No sure who makes up/leads GEVI since little info is available from my searches.

http://www.bernama.com.my/bernama/v3/news_business.php?id=175701

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