For those of you who think there is $2-3k mark up on these products just go ahead and jump on the other side of the fence, open a dealership and make millions. Your jaw will drop when you see the slim margins you have to work with to pay for the millions in overhead you have spent. I know I work at a different kind of dealership than many of you get to deal with. We are in the middle of Kansas we don't have an endless pool of customers to work with so we are probably more reasonable than some. As far as the prices on these bikes they are an amazing bike I bought the first one we got in and if you get a chance to twist the throttle on one of these I'm sure you won't think twice either but you won't be seeing huge factory incentives to get rid of them. In the past the japs(Honda) have forced product down the dealers throat thinking as long as their warehouse was empty they didn't care but when they had to come out with huge incentives to clear floors so dealers would order again it stung their pocket a bit so they took a look around. They have learned a lesson as of recent from their pears(aka Polaris, and I know Im going to get crap for this but they have remained successful as have most of their dealers through the downturn) they have learned even if the customer has to wait a little bit if you keep supply just under demand it creates a hunger in the customer(aka builds value) therefor customers will pay a reasonable price, dealers make a little, are able to remain in business, be loyal and true to their customers and it creates a stronger bond between everybody. So as far as prices of these bikes you won't ever in the future see the kind of factory incentives we have seen as of late these bikes will become more prevalent in the spring but you won't see the factories giving them away. They are an awesome bike. props to the comment that profit isn't a dirty word. without profit doors close!