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CEO Michael Lock to leave Ducati

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Just saw this over on DealerNews, I wonder where he's going?


CEO Michael Lock to leave Ducati Publish date: Jul 16, 2010

CEO of Ducati North America (DNA), is leaving the company at the end of July. Cristiano Silei, vice president of sales for Ducati Motor Holding in Italy, will take over as CEO in the interim, it was announced.

Lock joined Ducati in 2002 in the UK, and in early 2003 moved to the United States to head up the management team at Ducati North America's headquarters in Cupertino, Calif. During Lock's tenure, Ducati achieved its highest ever U.S. market share, in 2009. Lock is also credited for increasing Canadian sales four-fold between 2003-2009, and taking over responsibility for the brand in Mexico earlier this year.

"As well as setting sales records, Lock transformed DNA's communication strategies and delivered numerous highlights including the Monster Challenges, high-profile retail promotions with brands such as Oakley and Puma, and the successful conquering of Pikes Peak with the Multistrada 1200 just this past June," said John Paolo Canton, PR manager for Ducati, in today's announcement.

"I have experienced and participated in an amazing journey at Ducati. In a few short years we have been able to transform our brand into the most feared and admired European motorcycle by competitors and enthusiasts alike. It has been a privilege to be involved and I look forward to watching the brand soar to new heights over the coming years," Lock stated in the same announcement.

"Michael has been the driving force behind the great success Ducati has enjoyed in North America this past seven years," noted Silei. "His ambition, passion and his unwavering determination has established our beloved brand as the object of desire for any motorcyclist. He has nurtured the brand, developed the dealer network and put together an outstanding team in the US, Canada and Mexico alike.

"North America is the most important international market for Ducati, and the one I personally know the best," Silei added. "I am excited to be supporting DNA's senior managers to set and implement policy for the new season. Our goals are to support our dealer network and keep improving our market share."

Posted by Mary Slepicka. Source: Ducati North America


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