I have one of Chad Reed's 2011 bikes and it has a couple of CRF Stuff parts on it. The front brake is crazy on the bike! I will be ordering the front rotor for my 13 as soon as I can.
I also own a small company that designs/sells/installs custom audio, video and control systems. We sell ourselves on our service, not on price. I get beat up all day long on TV prices (low or no margin). We still end up providing them due to the simple fact that we stand behind the systems we install, and this includes the individual components. We may not always be the lowest cost, but we stay VERY busy becuase of how we take care of clients before AND AFTER the sale. Don't discount (pun intended) the service you get when dealing with a better company like CRF Stuff..